H&M is known to most of us as a purveyor of cute, cheap clothes. But it is also the world’s largest buyer of organic cotton. Later this month, it will launch another eco-friendly Conscious Collection, and just last week, the second largest fashion retailer in the world launched the first ever global garment recycling program.
Now, shoppers/closet-cleansers can bring old clothes to any of H&M’s 269 U.S. locations or any store in its 48 markets worldwide. Any clothes, not just H&M brand.
In exchange, they’ll receive a voucher for 15% off the purchase of one item. This part of the initiative has been criticized as encouraging further consumption but really, what do you expect from a fashion retailer? As one journalist put it, not every brand is Patagonia. I would hope that people will be replacing a bundle of old clothes with one new item, which is a step in the right direction. The coupon also might be a necessary incentive to get people to participate in the first place. I don’t know about you, but I’m willing to wait and see how it goes.
But I digress. From the stores, the garments will be collected by H&M’s partner organization, I:Co, which will do the actual recycling. Clothing will be either re-sold on the second-hand market, re-purposed into cleaning cloths and such, or Continue reading →
Ladies, you know that go-to dress you have? The one that always looks good for all kinds of different occasions? Maybe it’s an LBD, maybe it’s full of colors, but you know the one I mean.
Designer Stephanie Ann Doucette knows too. Formerly of Doucette Duvall, Stephanie has been designing and manufacturing “sure thing” pieces entirely in New York City for almost a decade. I was lucky enough to sit down with the busy mother of three in a Chelsea cafe back in January when she told me a little about her journey, and I was THRILLED to get an email from her earlier this week announcing the launch of her new line: Doucette*!
Stephanie is back in full force, feeling reinvigorated and ready to dive back in with her Holiday 2012 collection. It was time, she told me, time to move on from her former brand and start fresh. Her twins just turned one, and she’s more inspired than ever! Continue reading →
Now, I want to share what I imagine to be seven habits of men & women that have achieved an outstanding level of green in their wardrobes.
Disclaimer: I’m not there yet, but I’m working on it.
1. Don’t be a mindless shopping machine
Research brands: if you are lusting after a particular blouse, lookup the CSR information for the designer to find out where, how and with what their clothes are made. If you find out that they’re on the right track – maybe the blouse is made locally or uses eco-friendly material – great! If not, consider spending a few extra minutes perusing the net for one that looks just like it but will be better for mother earth.
I met them in New York in November. They’re an inspiring team. Layla is the designer and Josh the attorney and photographer. Together they created Between the Sheets, a lingerie and loungewear company that manufactures in New York City’s historic garment district, sources sustainable materials whenever possible, and absolutely refuses to compromise on style.
Between the Sheets (BTS) is a playful company. Literally. Their collections include: “Come Out & Play,” “Playdate,” and “Birds of Play.” The image below is from the 2011/2012 “Airplay: a touch of luxury, an air of play.” The bodysuit is actually quite airy looking, being transparent and all. Continue reading →