Green Carpet Challenge teams with Gucci to create the first Zero Deforestation Leather Handbag

Posted on March 7, 2013 by Ariel Azoff — No Comments ↓

At the start of Paris Fashion Week Monday, the Green Carpet Challenge launched its brand mark on a collection of sustainable handbags created by Gucci. The production of the bags – which was conducted in partnership with the National Wildlife Federation and Rainforest Alliance – adhered to strict environmental and ethical standards.

Livia Firth, creator of the Green Carpet Challenge and founder of Eco Age, announced the news on her blog Tuesday. The aim of the GCC is to raise the profile of sustainable fashion in the public eye. With the Gucci partnership, they’ve done it again.

Green Carpet Challenge teams with Gucci to create the first Zero Deforestation Leather Handbag

Livia Firth

The great leather debate rages on. Can it be ethical? Can’t it?

I’ve written about this before, and am personally of the opinion that as long as cattle are raised for meat, there ought to be an ethical and environmentally friendly way to process leather. I know some vegans and veggies will disagree, but that’s the beauty of debate, right?

But if any leather is ethical, these handbags are. Livia explained the choice of partner and material: Continue reading →

EcoCeleb Update: 6 Stars wore sustainable fashion at the Oscars

Posted on February 27, 2013 by Ariel Azoff — 2 Comments ↓

6 Stars last year donned “green” Oscar attire, and another 6 this year. Here’s the rundown:

Bond Girl Naomie Harris wore a dress designed by the winner of this year’s Red Carpet Green Dress Challenge. (see earlier post for more info)

Helen Hunt wore a simple gown from H&M’s Conscious Collection. According to Ecouterre, H&M recently named Global Green USA, the American affiliate of Green Cross International and a cause Hunt supports, as the U.S. beneficiary of the retailer’s newly launched clothing-recycling program.

Quentin Tarantino’s date, writer-actress Lianne Spiderbaby (is that really her name?) wore Mara Hoffman (LOVE), made in the USA.

The Queen of Eco Fashion, Ms. Livia Firth was simple and elegant in a Grace Kelly-inspired dress by New Zealand-born designer Emilia Wickstead, who used fully traceable GOTS-certified silk organza. Firth founded the Green Carpet Challenge to raise the profile of eco fashion. This year, she watched the awards from a viewing party at the Elton John AIDS Foundation.

According to her blog post, Livia also Continue reading →

EcoFashion at the Oscars – Sneak Preview

Posted on February 21, 2013 by Ariel Azoff — 1 Comment ↓

Last year 6 celebs rocked eco fashionable dresses and tuxes on the Oscars Red Carpet. Who will it be this year??

Naomie Harris – Photo by PR Photos

Livia Firth and her crew at the Green Carpet Challenge are being secretive, but we do know that Skyfall Bond Girl Naomie Harris will wear the winning design in the Red Carpet Green Dress competition founded by Suzy Amis Cameron. Designed by one Michael Badger with the guidance of none other than THE Dame Vivienne Westwood, the dress is dyed with plants known for their therapeutic properties (again, a mystery), made from a fabric which is an organic GOTS certified organic silk Crepe De Chine, and features some vintage and recycled elements.

I don’t know about you, but I can’t wait to see it.

The 85th Academy Awards will be broadcast on Sunday, February 24th. Stay tuned, and hurry back here post-awards for the final Eco Celeb count!

Bradley Cooper Takes on the Green Carpet Challenge at the 2013 Golden Globe Awards

Posted on January 14, 2013 by Ariel Azoff — No Comments ↓

Great news eco-lovelies! I was worried there was no eco fashion on the 2013 Golden Globes red carpet. But I was wrong!

Turns out, Silver Linings Playbook star (and fellow Hoya) Bradley Cooper was rocking a Tom Ford tux as part of Livia Firth’s Green Carpet Challenge. And doesn’t he look eco-handsome?

The tux is made of OEKO-TEX® certified, low environmental impact, European spun and woven wool suiting. Tom Ford has worked with GCC in the past, having dressed Julianne Moore last year in this recycled green velvet number: Continue reading →

Livia Firth’s New Line

Posted on March 28, 2012 by Ariel Azoff — No Comments ↓

Livia Firth, wife of Mr. Darcy and director of Eco Age, has graced the Green Carpet for many years. Now, she’s unveiling the first piece in a new line, Livia Firth Designs. The limited-edition skull necklace is the work of a small cooperative workshop in Devon, where artisans employ the ancient art of cire perdue (also known as lost-wax casting) to mold the individual elements by hand. I don’t usually like skulls, but this is SEXY: