Who knew beech trees could be so soft?

Hello my name is: Modal

Who knew beech trees could be so soft?

I am: A sustainable textile made from Beechwood pulp

I am characterized by: 

  • My ability to hold bright colors
  • My resistance to fading
  • My resistance to shrinkage
  • Being 50% more water-absorbent than cotton
  • Being super duper soft and staying that way through repeated washings

I am eco-friendly because: 

  • I am a bio-based fiber that is 100% biodegradable
  • No toxic effluent is discharged from the mill where I am made
  • Minimal water is used in my production
  • The factories where I am made meet environmental certifications and use closed-loop systems of production
  • I am carbon-neutral because full integration – pulp and fiber production at one site – generates recoverable energy and reusable materials contained in the wood.

Sometimes I like to hang out with:  Continue reading

Retailers cleaning oceans for Earth Day!

Retailers cleaning oceans for Earth Day! Guys, this is very cool.  Earth Day isn’t until the 22nd, but I’ve already heard of two awesome collaborations between retailers and brands to clean up our oceans.  Here’s wassup:

Eco Swim by Aqua Green, the oft-mentioned maker of my recycled bathing suit, is collaborating with United By Blue (a very cool brand in its own right) and southern department store Belk for a day of beach cleanup in Myrtle Beach, SC.  Last year, the team removed 3,166 pounds of trash from the Delaware River in Pennsylvania.  With a bigger showing this year, they hope to get rid of even more! If you’re in the Myrtle beach area, you can sign up to volunteer here.  I recently purchased a UBB t-shirt, and was given the choice Continue reading

Amour Vert: Breaking Barriers with Classic French Flair

By Amanda Sperber

One of my favorite discoveries at last week’s ENK trade show was the Paris-via-San Francisco-based label Amour Vert.  Amour Vert is chicly leading the way to a full-on fundamental shift in the fashion industry, designing beautiful clothes with mindfulness and respect for our surroundings.   Amour Vert: Breaking Barriers with Classic French Flair

Suit Up

Where to get your Eco-Business Attire

Suit UpEarlier today, my friend Mariyam, J.D. asked me to write a post on eco-friendly business suits for herself and her fellow practitioners of law.  When I referred her to my earlier piece on fashion suggestions for the GOP candidates, I realized that it wasn’t comprehensive or  even very useful to people actually looking to buy mother earth-approved business attire.  It turns out that finding eco-friendly suits is more difficult than it should be.  Fortunately, they do exist, and fortunately for the business casual workplace goers, there’s plenty to choose from.  I created a few artboards (pictured below) on Polyvore to give you an idea.  Also check out my “EcoFashionable Business Attire” board on Pinterest.

HIS
Suit-wearing men should take a look at the hemp suits at Rawganique, which also sells dress shirts. The brand’s founders live “off the grid” on a homestead in Denman Island, British Columbia and have been making eco-friendly clothing since 2000. Conscious Clothing also sells hemp silk suits (ostensibly for weddings but they look versatile).   From Joshua Katcher at the Discerning Brute blog (fashion, food & etiquette for the ethically handsome man) I found this post about an organic cotton suit from Loden Dager.  The sharpest suit I found is the Bagobo organic cotton grey suit by Eairth, available online at Juno and Jove. To complete any of these outfits, ethically handsome men can snag an organic white shirt from Boll Organic, a belt and shoes from Bourgeois Boheme, and these recycled cufflinks that I love oh-so-much from Great Green Goods’ roundup.

Suit Up

HERS: suits Continue reading

The Seven Habits of Highly Effective Eco-Fashionistas

Amended Title: The Seven Habits of [What I Imagine to be] Highly Effective Eco-Fashionistas

In my pre-thanksgiving post entitled “Baby Steps: How to Lessen Your Eco Guilt This Holiday Season,” I discussed a few steps we conscious consumers can take that will help us go green bit by bit – or recycled bottle by organic yoga pants.

That was the beginning.

Now, I want to share what I imagine to be seven habits of men & women that have achieved an outstanding level of green in their wardrobes.
Disclaimer: I’m not there yet, but I’m working on it.

1. Don’t be a mindless shopping machineThe Seven Habits of Highly Effective Eco Fashionistas

  • Research brands: if you are lusting after a particular blouse, lookup the CSR information for the designer to find out where, how and with what their clothes are made.  If you find out that they’re on the right track – maybe the blouse is made locally or uses eco-friendly material – great! If not, consider spending a few extra minutes perusing the net for one that looks just like it but will be better for mother earth.


Eco Bonus:
There’s now a site that does this for us!  Fashioning Change shows you stylish, eco-friendly and ethical alternatives to well-known brands.  Check out the “Wear this, not that” feature: Continue reading