Until my favorite recycled swimsuit company ECO SWIM put out the word, I had never even heard of Miss Earth. Have you?

I’m not a huge fan of beauty pageants in general (objectification of women, etc) but if you’re going to do one, this is the way to go. Miss Earth – which was founded in 2001 – focuses on environmentalism. According to the pageant’s website:
Every year, 80 to 90 candidates from all over the world compete on beauty and knowledge of environmental issues. The winner of MISS EARTH will serve as the Ambassador to environmental protection campaigns worldwide.
This year is Miss Earth #12, and delegates from Scotland, Wales, England and Northern Ireland will all be sporting ECO SWIM – I assume during the swimsuit competition.

Guys, this is very cool. Earth Day isn’t until the 22nd, but I’ve already heard of two awesome collaborations between retailers and brands to clean up our oceans. Here’s wassup:


