It’s called Cupro, and it’s made from the silky fibers that stick to cotton seeds during the textile production process. Usually, it’s thrown away, but some brilliant soul has figured out how to use it, and the result is a silky-smooth, durable fabric that drapes well and is machine washable! A cellulose fiber, cupro is in the same family as Tencel and modal, and takes its name from cuprammonium, the method used to process the cotton linters (those silky fibers I mentioned).
So why is this material so ecologically fabulous? Besides it being a by-product of the cotton production process, it dyes easily and therefore requires less dye. It’s also hypoallergenic, anti-static, and stretch-resistant. It’s breathable like cotton and silky like, well…silk. Cupro is also often blended with other eco-textiles and noted for its drapability.
Amy Matto has always been passionate about fashion, and she’s always had a lot to say about it. When she and her then-boyfriend, now-husband bumped into Michael Kors and Donna Karan during their Caribbean vacation five years ago, she had a lot to say as well, but she said it later to her boyfriend. Most of the statements began: “If I had a fashion line, I would…” To which boyfriend finally replied, “Just do it!”
Fast-forward five years and we find Amy sitting in her gorgeous 12th floor studio on 38th street, in the heart of New York City’s garment district. Now, she’s the founder and designer of a contemporary women’s dress collection that has been worn by the likes of Halle Berry and Sharon Stone. Her line is entirely manufactured here in the city, and she maintains a great relationship with her factory, which is only a few blocks away.
Amy put in the leg work to get where she is, literally. She didn’t have any formal training in fashion, because, she explained, you just don’t go to school to become a fashion designer when you’re from Wisconsin. So, once she decided to break into the industry, she hopped on the subway and spent two years traversing the garment district, learning everything she could about the business.
During that time, Continue reading