Me, in ELSA AND ME

Me, in ELSA AND ME

ELSA AND ME: Sustainable Elegance

Ladies: Are you looking for a flattering dress that you can wear to work and out at night that will never go out of style?  How about one that fits your do-gooder values?  Look no further than ELSA AND ME.  Inspired by an elegant, colorful and stylish grandma named Elsa, ELSA AND ME was founded to provide classy, sustainable business attire for women.

ELSA AND ME: Sustainable EleganceWhen founder Maja Svensson arrived in New York from Sweden 4 years ago, she found a city full of people with ideas.  She had come for an internship with the Swedish consulate which quickly turned into Continue reading

My Failure at Minimalism

I’m sitting on the train to NYC right now.  I’m moving there, but to where exactly I don’t know.  My plan is to bum around for a bit while I look for a place.  That’s all very well and good, I thought to myself last night, I’ve got lots of friends and family in the city, so no problem…right?

My Failure at Minimalism

Then I started packing.  How the hell do I pack for 3 weeks in NY?  I have to have stuff for business meetings, media interviews (conducted by me, of course – I haven’t yet reached my goal of becoming famous enough to be on Dancing with the Stars), nights out, nights in, warm weather and cool.  There’s no way I’m going to get that all into a vessel that will enable me to be in the least bit mobile.  And crashing on couches sort of necessitates mobility.

Ok! I thought.  It’s a challenge, Azoff! See how few clothes you can get by on.  Plan out lots of different outfits from ony a few pieces and blog about it! Brilliant.  Continue reading

The Seven Habits of Highly Effective Eco-Fashionistas

Amended Title: The Seven Habits of [What I Imagine to be] Highly Effective Eco-Fashionistas

In my pre-thanksgiving post entitled “Baby Steps: How to Lessen Your Eco Guilt This Holiday Season,” I discussed a few steps we conscious consumers can take that will help us go green bit by bit – or recycled bottle by organic yoga pants.

That was the beginning.

Now, I want to share what I imagine to be seven habits of men & women that have achieved an outstanding level of green in their wardrobes.
Disclaimer: I’m not there yet, but I’m working on it.

1. Don’t be a mindless shopping machineThe Seven Habits of Highly Effective Eco Fashionistas

  • Research brands: if you are lusting after a particular blouse, lookup the CSR information for the designer to find out where, how and with what their clothes are made.  If you find out that they’re on the right track – maybe the blouse is made locally or uses eco-friendly material – great! If not, consider spending a few extra minutes perusing the net for one that looks just like it but will be better for mother earth.


Eco Bonus:
There’s now a site that does this for us!  Fashioning Change shows you stylish, eco-friendly and ethical alternatives to well-known brands.  Check out the “Wear this, not that” feature: Continue reading

The {r}evolution WILL be sustainable

When I was in NY over Thanksgiving I attended a MeetUp panel discussion about sustainable fashion.  At the event I met two amazing women who are creating a line of eco-friendly, Made in USA, versatile clothing for female travelers.  I had actually stumbled upon their website a few weeks earlier, and was incredibly impressed by their mission and vision.  It’s very simple, and makes so much sense.  It’s kind of a wonder no one’s done this before.  I’ll let them explain it, though:

Shannon and Kristin of {r}evolution apparel are creating 10 items of clothing that you can combine to create Continue reading