At the start of Paris Fashion Week Monday, the Green Carpet Challenge launched its brand mark on a collection of sustainable handbags created by Gucci. The production of the bags – which was conducted in partnership with the National Wildlife Federation and Rainforest Alliance – adhered to strict environmental and ethical standards.


Livia Firth, creator of the Green Carpet Challenge and founder of Eco Age, announced the news on her blog Tuesday. The aim of the GCC is to raise the profile of sustainable fashion in the public eye. With the Gucci partnership, they’ve done it again.

Livia Firth
The great leather debate rages on. Can it be ethical? Can’t it?
I’ve written about this before, and am personally of the opinion that as long as cattle are raised for meat, there ought to be an ethical and environmentally friendly way to process leather. I know some vegans and veggies will disagree, but that’s the beauty of debate, right?
But if any leather is ethical, these handbags are. Livia explained the choice of partner and material: Continue reading →