Carrie Parry: Sophisticated Sustainable Style


I could go on for hours about Carrie Parry.  Her line embodies sophistication and timelessness but combines them with innovative quirkiness and whole lotta sustainability.  Carrie describes her style as: “Classics. Sophistication with a bit of whimsy. Clothes that are fashion-forward but not trendy. Pieces that you’ll keep coming back to year after year and will be passed down from generation to generation.”

Carrie’s background informs her designs in exciting and unusual ways, such as the injection of polka dots into her last season which I suspect have some connection to her years designing costumes for a traveling circus in England.  The upcoming Fall/Winter season is called Leharia and has the combined inspirations of the geometric lines and shapes of Bauhaus design and prints and colors of India’s Festival of Colors.

I love that for the season’s look book she photographed business women in the fashion industry and beyond wearing the different styles.  Not only are they gorgeous women, we get a little peak into their lives when they’re not modeling Carrie’s work! I met jewelry designer Susan Domelsmith at a pop up shop in Soho last month, and here she is in Carrie’s lookbook: 


An LA native, Carrie moved to New York City about five years ago, after getting her degree in Fashion Design and Marketing in London at Central Saint Martins, University of the Arts.  In NY, she worked for a few years in the mainstream fashion industry, for such big names as Marc by Marc Jacobs and Norma Kamali (among others).  When she began to get concerned about the social and environmental impact of the industry, Carrie started working with an organization that educates about sustainable textiles and practices.  Then, in 2011, she combined that newfound knowledge with the practices she learned in a course on “Socially Responsible and Sustainable Apparel Business” and founded her own line.

The course was great and really helped to guide me in terms of how to constantly improve on social responsibility within my company.We have the opportunity to positively effect workers and the environment throughout the world.  When you see the impact your clothes can have on people and our environment, it’s hard to not do the best you can!

And that’s exactly what she does.  Carrie’s social responsibility efforts include:

  • Producing all of her garments locally in New York, on 38th street
  • Sourcing domestically when possible, and from artisan groups around the world
  • Sourcing wool from a worker-owned cooperative in India called the Panchachuli Women Weavers, where everything is hand woven and hand spun
  • Sourcing silk from another group of Indian artisans
  • Using eco-friendly materials like Organic Cotton, Bemberg Curpro and Recycled Polyester
  • Thinking about the entire lifecycle of the garment from the fabrics to the manufacturing to the time a woman wears the clothes and designing and sourcing with that in mind

As she grows, Carrie hopes to expand these efforts, and also to branch into accessories!

“Sustainability to me is about meeting current needs without compromising the ability of future generations to meet their needs.” ~ Carrie


Ariel Azoff

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