Carrie Parry: Sophisticated Sustainable Style

 

Carrie Parry: Sophisticated Sustainable Style

I could go on for hours about Carrie Parry.  Her line embodies sophistication and timelessness but combines them with innovative quirkiness and whole lotta sustainability.  Carrie describes her style as: “Classics. Sophistication with a bit of whimsy. Clothes that are fashion-forward but not trendy. Pieces that you’ll keep coming back to year after year and will be passed down from generation to generation.”

Carrie Parry: Sophisticated Sustainable Style

Carrie’s background informs her designs in exciting and unusual ways, such as the injection of polka dots into her last season which I suspect have some connection to her years designing costumes for a traveling circus in England.  The upcoming Fall/Winter season is called Leharia and has the combined inspirations of the geometric lines and shapes of Bauhaus design and prints and colors of India’s Festival of Colors.

I love that for the season’s look book she photographed  Continue reading

Beija Flor: Unlocking the Secret to Brazilian Denim’s Miracle Fit

Beija Flor: Unlocking the Secret to Brazilian Denim’s Miracle Fit

When it comes to jeans, women should not have to choose between fit and fashion.  That’s what mother and daughter Kathy Moça and Emilie Whitaker believed when they set out seven years ago to create the perfect fit jeans.  They headed to Brazil to study denim techniques there, and after lots of focus groups and detailed analysis of pocket placement and about 60 other elements, Beija Flor jeans were created.

Kathy’s husband and Emilie’s father (the same guy) is Brazilian, and Brazil is a country long renowned for its denim industry.  When Kathy and Emilie were able to tweak the Brazilian product for an American market, they foundBeija Flor: Unlocking the Secret to Brazilian Denim’s Miracle Fitthe key to the jean that fits every woman.

“Our denim is your canvas,” Emilie explained to me.  “We are trying to create a classic piece, a core piece of your wardrobe.”

Ethical Production

Behind the astonishing fit of Beija Flor jeans, there is Continue reading