Last week I sat down with Anthony Thomas, co-founder of KNO Clothing. KNO is a line of sustainable, casual clothes for guys and girls that supports efforts to end homelessness across the country.
How to do they do it?
KNO has two non-profit partners, Bethesda Mission and the 100,000 Homes Campaign. A portion of the profits of all sales go to supporting projects by these two groups. KNO also donates clothing directly to the homeless.
Every aspect of the brand’s charity work is thoughtful. When giving clothes, they make sure they ask the homeless in the community what kind of clothes they’re in need of.
“Turns out, it’s not that hard for them to get t-shirts,” Anthony explained. ”Often, what they ask for are basic things like socks and underwear.”
The guys at KNO aren’t out of touch, benevolent capitalists. They know the people they are trying to help and the intricacies of the issue.